Beauty Industry

Lancôme Unveils Collaboration with Bearbrick

The collection includes limited editions of the brand’s skincare and makeup icons: Génifique and L’Absolu Rouge.

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By: Charlie Sternberg

Associate Editor

Lancôme has entered an artistic collaboration with collectible toy brand Bearbrick.
 
The Lancôme x Bearbrick collaboration takes a playful approach to create hassle-free beauty and add a daily dose of fun to beauty routines.
 
Included in the collaboration is a Lancôme Bearbrick figurine, which comes in two sizes, alongside limited editions of the brand’s skincare and makeup icons: Génifique and L’Absolu Rouge.
 
For the collaboration’s unique packaging, the Lancôme logo, its rose moniker and the Ô of its name—are all reinterpreted through an irreverent graffiti aesthetic.
 
Lancôme x Bearbrick will release in November 2022.

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